Structure and Action in Organisational Social Media Settings Genre and Speech Act Analysis Combined – Exemplified on a Case of Strategic Action
نویسنده
چکیده
Structures in organisations to a certain extent consist of language. This becomes obvious when analysing social media. Contrary to verbal speech, computer-mediated communication is non-volatile. However, in some respects communication on social media platforms resembles face-to-face communication. This calls for close analyses of this kind of communication in relation to organisational behaviour. Based on structuration theory, and by combining genre and speech act analysis, this paper proposes a joint analytical perspective on communicative structure and action.
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